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Add a touch of bohemian magic to your life, shop our collections today.

CORDUROY OVERALL ROMPER | CHAMPIGNON Overalls goumikids

Baby New Arrivals Shiraleah "Festive" Holiday Doormat, Natural by Shiraleah Door Mats Shiraleah

Shiraleah "Festive" Holiday Doormat, Natural by Shiraleah Door Mats Shiraleah

Home New Arrivals iimo 3-in-1 Foldable Tricycle with Canopy Tricycle iimo USA store

iimo 3-in-1 Foldable Tricycle with Canopy Tricycle iimo USA store

Play New Arrivals Horizon Jacket | Desert Sun Outerwear L-Space

Horizon Jacket | Desert Sun Outerwear L-Space

Women's New Arrivals Ghost Footie Pajama | Purple Pajamas Loocsy 0-3M

Ghost Footie Pajama | Purple Pajamas Loocsy 0-3M

Kids New Arrivals Foldable Changing Pad SUNVENO

Foldable Changing Pad SUNVENO

Nursery New Arrivals

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iimo Helmet (Made in Japan) Helmet iimo USA store

Love ya Mum Candle (Tulum Scent) | The Commonfolk Collective - Scented Candle

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Here at Great Pretenders, we are a small but dynamic group of people (and an occasional dog or two!) We have designers with a love of children, fantasy and fabric. Talented cutters and sewers who bring designs to life. Reliable shippers who keep it all-straight and make sure the right products get to the right places. Plus, an amazing administrative group who dot the ‘i’s and cross the ‘t’s. Our team shares a passion for children, toys & female entrepreneurship.